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Research papers

The history of public opinion polls

Anyone can sound public opinion. In Athenian Greece it was done with demos, but only a tiny elite had a say; in the 18th Century the Frenchman J. Hector St John de Crevecoeur travelled the American colonies probing the public mood, in the 19th...

Catalogue: ESOMAR Congress 1987
Author: Robert M. Worcester
September 1, 1987
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Citation

Worcester, R. M. (1987a, September 01). The history of public opinion polls. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-history-of-public-opinion-polls


Research papers

The effects of publicity against heroin abuse

This paper describes a programme of research used to develop a campaign against heroin abuse in the UK and to evaluate its effects among young people and parents. The effects of the campaign in interaction with surrounding publicity and resultant...

Catalogue: ESOMAR Congress 1987
Authors: Fenella Tayler, Tony Twyman
September 1, 1987
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Citation

Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-


Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German)

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypo- theses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1987
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Citation

Noelle-Neumann, E. (1987a, September 01). The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-public-as-a-prophet-findings-from-continuous-survey-research-and-their-importance-for-early-diagnosis-of-economic-growth-german-


Research papers

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987
Author: Goos Eilander
Company: Burke, Inc.
September 1, 1987
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Citation

Eilander, G. (1987a, September 01). The use of high quality software and inexpensive apparatus for high tech research service. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-high-quality-software-and-inexpensive-apparatus-for-high-tech-research-service


Research papers

Turning data into information a new generation of integrated consumer research

The shape of the future of European market measurement research services is in the process of appraisal and change. Not least, this is because of the potential impact of technology driven services, originating in the U.S.A. Such services...

Catalogue: ESOMAR Congress 1987
Author: Bill Blyth
September 1, 1987
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Citation

Blyth, B. (1987a, September 01). Turning data into information a new generation of integrated consumer research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/turning-data-into-information-a-new-generation-of-integrated-consumer-research


Research papers

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
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Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance


Research papers

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987
Author: Malcolm Baker
September 1, 1987
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Citation

Baker, M. (1987a, September 01). Qualitative research in the US and the UK. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-the-us-and-the-uk


Research papers

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
September 1, 1987
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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


Research papers

Advertising strategy and media mix under control (French)

In this line, we have designed a large research programme, SESAME, which started in France last February, supported by media and advertisers. This programme will provide tools for media mix, through measuring the value of each main medium for each...

Catalogue: ESOMAR Congress 1987
Author: Marc Vincent
September 1, 1987
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Citation

Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-